Case Study Video 4.docx - 1 What platforms does Salesforce Marketing Cloud connect together to form a unified view of a customer Salesforce approach to

Case Study Video 4.docx - 1 What platforms does Salesforce...

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1. What platforms does Salesforce Marketing Cloud connect together to form a unified view of a customer? Salesforce approach to increase the sales and customer satisfaction is broken down into several broad categories: Sales Cloud or Sales Force Automation, Service Cloud or Customer Support Management and Marketing Cloud or Marketing automation as shown in the below image. With Sales Cloud, a company can grow their accounts faster, find new customers faster, and close deals faster — from anywhere. Sales Cloud is a complete sales package that can be customized and that brings all the customer information including opportunity, contacts, campaign, marketing and lead generation, sales and provides access to thousands of applications through the AppExchange platform. The platform is available to the customers as Software as a Service. The cloud allows all support channel such as email, phone, live chat, website and social channels are captured at one place.
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