Before introducing the new product.edited.docx - Before...

Before introducing the new product, it is important that the CEO considers the quality aspect of the
product regarding its ability to meet the consumers' expectations. Consumers have become conscious
about their health and thus would always consume products that are considered healthy and does not
present any health risk. For example, the information from the TIME magazine indicated that consumers
are becoming carbo-averse as they desire healthy alternatives to the white rice and sugar-filled grains.
Besides, the company must comply with the corporate social responsibility requirements. This means
that they must consider the consumer's welfare and health. The Spicy Chicken and Cauli+Rice must be
tested and ascertained to have no any adverse health outcomes to the customers. The strategy will help
the company to attract more loyal consumers and expand the scope of their operation. Corporate social
responsibility is an important competitive strategy that companies use to sustain their profitable