Before introducing the new product.edited.docx - Before introducing the new product it is important that the CEO considers the quality aspect of the

Before introducing the new product.edited.docx - Before...

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Before introducing the new product, it is important that the CEO considers the quality aspect of the product regarding its ability to meet the consumers' expectations. Consumers have become conscious about their health and thus would always consume products that are considered healthy and does not present any health risk. For example, the information from the TIME magazine indicated that consumers are becoming carbo-averse as they desire healthy alternatives to the white rice and sugar-filled grains. Besides, the company must comply with the corporate social responsibility requirements. This means that they must consider the consumer's welfare and health. The Spicy Chicken and Cauli+Rice must be tested and ascertained to have no any adverse health outcomes to the customers. The strategy will help the company to attract more loyal consumers and expand the scope of their operation. Corporate social responsibility is an important competitive strategy that companies use to sustain their profitable
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