ASSESSMENT TASK 1 Summary of BBQ FUN Operation BBQ Fun offers an extensive product range of barbecue products. Currently, BBQ Fun operates two stores, one located in Kenmore, Brisbane and another one in Robina, Gold Coast. Due to the rapid growth of technology and increasingly competitive retail environment, the business have to implement an e-commerce strategy to maintain or increase its market share. Though BBQ Fun has an existing website, it needs to be redeveloped to function as an online store. In order to materialize this e-commerce strategy, the BBQ Fun will need to recruit additional staff, provide proper training, purchase additional equipment, develop the website, reconfigure office and warehouse and promote the business new online shop. This operational plan will serve as a guide in successful implementation of the e-commerce strategy. By 1st of October next year, e-commerce operations are expected to be in full swing. Action Plan Action Date Person Responsible Budget Plant and Equipment 15th August to 31st August Operational Manager -Delivery Trucks $50,000 x 6 = $300,000 -Forklifts $10,000 x 3 = $30,000 Promotional Costs 1st September to 15th September Marketing Manager $300,000 Website Developers 15th August to 31st August Marketing Manager $100,000 Recruitment Cost 15th August to 31st August Human Resources Department $30,000 Staff Training 15th August to 31st August Human Resources Department $24,000 Management Change and Leadership Training 15th August to 31st August Human Resources Department $27,000 Warehouse and Office Reconfiguration 15th August to 31st August Operational Manager $50,000 Internal Staff Policy and Procedures Warehouse Staff
Warehouse staff responsibilities will include receiving goods delivered to the warehouse, required operate equipment when needed, sorting of goods, taking inventory, prepare documentation, store goods according to the designated system of storage in the warehouse and pick, packed fill orders for delivery. Transport Operation Drivers' Roster will ensure equal and balance work time for everyone. Online Access for Staff Staff may only access voicemail, email usage of internet and laptop outside of work. Risk Management Policy Risks include: Medium risk of poor online sale. There are different factors that may caused this risk, it may be from the staff poor performance or lack of motivation or the promotional process was not much of a success. High risk of customer service quality problems for online customers leading to a breach of consumer law. High risk of misunderstanding changes and considering online sales as threat to jobs. Medium risk of not being able o recruit fully trained online staff. Low risk of loss of IP relating to confidential information contained within the e- commerce strategy when employees leave the organisation Medium risk of loss of IP ownership if the relationship with the website developer contract ceases.
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- Management, Operations Manager