ASSESSMENT TASK 1 APPAREL BRANDS Performance Plan Phase 1 - Planning Purpose: The purpose of this performance plan is to identify an e-commerce opportunity for Apparel Brands in line with the company's vision which is to establish an innovative and exciting online clothing brands and help secure a future for Australian clothing manufacturing as well as to develop guideline, strategies and step-by-step plan to achieve the company goals. Budget: $30,000 Phase 2 - Meeting with the team Goal: Set up an online business in which customers design their own custom shirts. Product: Apparel Brands will offer customers a variety of options for creating their own custom shirt, from white shirts to colored, simple texts to graphic designs, short sleeves to long sleeves. The company will use a printer sublimation technology that allows a computer image to be applied to a shirt in a high quality, high resolution, economically feasible manner. With this technology partnered with the great quality material or fabric that the company use, customers are guaranteed with comfort and style with the cost starting from just $9.99. Target Market: For this product and/or service, the target market will be the students(14-25 years old) and young professionals (24-35 years old) because they have the highest likelihood of purchasing a custom shirt and younger people tend to wear T-shirts frequently. Music is also an important interest for the target markets since both segments listen to and watch more than average amount of music. T-shirts are particularly popular at music events. This phenomenon may be explained in part by the expressive nature of both music and T-shirt graphics. This custom designed shirts will provide a form of expression, allowing each customer to choose what aesthetic or idea they want to communicate. Strategies: Being in the industry since 1901, The Apparel Brands has this competitive edge that will be use as an advantage to achieve market penetration. The company also are connected to different suppliers and role players in the industry. Setting Up the Business: Prior to setting up business, the team will gather information by doing an online survey to potential customers. Also, since the company has long been existing, there are a lot of
professionals related to business to consult to. Apparel Brands will also developed a strategic relationship with Hewlett-Packard (HP) printer division to provide a printer sublimation technology for the company. Apparel Brands Website The website will be integral in Apparel Brands in the marketing effort as well as the over-all function of the business as the site is a key sales tool for customers. The URL address will always be used in promotional material, encouraging people to check out the company, concept, and the products. In additional to inclusion in the traditional marketing campaigns,
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- Three '17
- Operations Manager, The Apparel Brands , Brand Leadership in Local Market