Full-Part.docx - 1 Background of this case In January 2009...

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1 Background of this case In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the existing strategy and organization. But the biggest change he made was to introduce the Unilever Sustainable Living Plan (USLP). A commitment that placed three “sustainability” goals at the core of the company’s strategy: To help 1 billion people improve their health, to halve the environmental footprint of making and using Unilever products, and to enhance the livelihood of those in its value chain. The case describes how the new CEO then had to convince skeptical internal and external stakeholders why a struggling company in a tough competitive environment should embrace such bold nonfinancial goals. It then follows how he translated his radically different vision into strategies and priorities that could be implemented by a global company with 170,000 employees. In the process, the case explores how Unilever’s top team had to adapt and adjust its structures, systems, 1 | P a g e
processes, people and culture in order to implement Unilever Sustainable Living Plan (USLP). The case concludes as Polman and his top team face some key decisions in 2015. 1 Should they double down on their original 2020 Unilever Sustainable Living Plan Unilever Sustainable Living Plan (USLP) objectives. 2 Should they scale back in the face of some strong economic headwinds. Or 3 Should they pivot to a new transformational strategic agenda. 2 Issue Statement How can unilever increase a declining sales growth while diversifying the unilever sustainable living plan throughout the company and minimizing it’s environmental footprint in regards to internal green house gases and water use? 3 Success Story of Unilever through Sustainability 2 | P a g e
Prevalent in over 190 countries, Unilever is one of the oldest multinational companies. It is the world largest consumer goods company according to a report in 2012. Their main products for sale include food, beverages, cleaning agents and personal care products. And above all Unilever remains Europe’s seventh most valuable company. CEO of Unilever, Paul Polman unravelled quite a few things about how Unilever is enjoying its success ride. Paul Polman is convinced that businesses that address both the direct concerns of citizens and the needs of the environment will prosper over the long term. Unilever launched a project Unilever Sustainable Living Plan (USLP) in the year 2010. The launch was an absolute success as the company promised to double in size and at the same time having its environmental footprint. Unilever has major plans and targets which they are set out to achieve by the year 2020.

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