Meyers_Designing and Selling Recycled Fashion-2.pdf

Meyers_Designing and Selling Recycled Fashion-2.pdf -...

This preview shows page 1 - 8 out of 95 pages.

DESIGNING AND SELLING RECYCLED FASHION: ACCEPTANCE OF UPCYCLED SECONDHAND CLOTHES BY FEMALE CONSUMERS, AGE 25 TO 65 A Paper Submitted to the Graduate Faculty of the North Dakota State University of Agricultural and Applied Science By Gail Jeanne Myers In Partial Fulfillment of the Requirements for the Degree of MASTER OF SCIENCE Major Department: Apparel, Design, and Hospitality Management April 2014 Fargo, North Dakota
Image of page 1

Subscribe to view the full document.

North Dakota State University Graduate School Title DESIGNING AND SELLING RECYCLED FASHION: ACCEPTANCE OF UPCYCLED SECONDHAND CLOTHES BY FEMALE CONSUMERS, AGE 25-65 By Gail Jeanne Myers The Supervisory Committee certifies that this disquisition complies with North Dakota State University’s regulations and meets the accepted standards for the degree of MASTER OF SCIENCE SUPERVISORY COMMITTEE: Ann W. Braaten, Ph.D. Chair Holly E. Bastow-Shoop Ph.D. Linda Manikowske, Ph.D. Brandy Randall, Ph.D. Approved: 4-10-14 Holly E. Bastow-Shoop, Ph.D. Date Department Chair
Image of page 2
iii ABSTRACT Fast fashion offers low prices and lots of choices with the opportunity to binge on fashion. Wardrobes are overflowing, and consumers are considering the options for disposal and recycling of their clothes. Upcyling is one way for designers and manufacturers to recycle textiles wherein secondhand fashion is deconstructed and reconstructed into current fashion. Twenty women, ages 25-65, were asked how they recycle their discarded clothing and whether they would be open to buying secondhand clothes if they were upcycled into garments that reflect current trends. Women reported that style and price were more important than environmental causes in their upcycled purchases. Purchase motivators included knowing the genealogy of secondhand textiles and the artistic treatment of upcycled clothes. Barriers to upcycled fashion purchases included concerns about sanitation and an increase in price over comparable garments. Designers, manufacturers, and retailers can use the results to design, market, and sell upcycled fashion.
Image of page 3

Subscribe to view the full document.

iv TABLE OF CONTENTS ABSTRACT ........................................................................................................................................................ iii LIST OF FIGURES ........................................................................................................................................... v LIST OF APPENDIX fIGURES .................................................................................................................... v INTRODUCTION ............................................................................................................................................. 1 REVIEW OF LITERATURE ........................................................................................................................ 10 METHODS ........................................................................................................................................................ 27 FINDINGS ........................................................................................................................................................ 32 DISCUSSION / CONCLUSIONS ............................................................................................................... 54 REFERENCES ................................................................................................................................................. 66 APPENDIX A: ORAL SCRIPT FOR PARTICIPANT CONSENT ..................................................... 71 APPENDIX B: E-MAIL SURVEY QUESTIONS .................................................................................... 73 APPENDIX C: INTERVIEW QUESTIONS FOR EVERY PARTICIPANT .................................... 78 APPENDIX D: PICTURE BANK EXAMPLES FOR INTERVIEWS ................................................ 83
Image of page 4
v LIST OF FIGURES Figure Page 1. Upcycling Process ........................................................................................................................................... 2 2. Process of Re-using Textile Products ........................................................................................................... 3 3. Process of Consumption of Fast Fashion .................................................................................................. 8
Image of page 5

Subscribe to view the full document.

vi LIST OF APPENDIX FIGURES Figure Page D1. Trench Shirt ................................................................................................................................................ 83 D2. Shoelaces ..................................................................................................................................................... 84 D3. Skirt .............................................................................................................................................................. 85 D4. Dress ............................................................................................................................................................ 86 D5. Sweater ........................................................................................................................................................ 87 D6. Sari Scarf ...................................................................................................................................................... 88 D7. T-Shirt Scarf ................................................................................................................................................ 89
Image of page 6
1 INTRODUCTION The word “upcycle” was added to the Concise Oxford English Dictionary in 2011 along with other fashion related terms such as “jeggings” and “mankini” (Ngack, 2011). The word upcycling and its antonym downcycling derive their meaning from variations of recycling which is commonly associated with reducing our waste and reusing everything we discard.
Image of page 7

Subscribe to view the full document.

Image of page 8
  • Fall '17
  • McDonough, ecofashion

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern