OCTOBER 2016.docx - OCTOBER 2016 PART A CHAPTER 1 1 A 11 D...

This preview shows page 1 - 5 out of 5 pages.

OCTOBER 2016 PART A CHAPTER 1 1. A 11. D 14. D PART B 1. Describe five (5) purpose of promotion. To remind consumers the product exist To remind consumer the product’s qualities and the advantages it offers To make consumer aware of a new product To induce consumer to purchase a specific products To protect a product’s image and retain its market share CHAPTER 2 2. D
Image of page 1

Subscribe to view the full document.

CHAPTER 3 3. A PART B 2. Explain five (5) promotional priorities of an academic library – 3 Freshmen’s introductory courses Library guides Reading lists from lecturers Stock checks Guest lecturing in subject specialism CHAPTER 4 4. C 12. B
Image of page 2
CHAPTER 5 5. A PART B 3. Explain five (5) tips to ensure an effective speech delivery – 5 Know your audience Get audience attention right in the beginning Get outline notes Edit materials carefully Be yourself
Image of page 3

Subscribe to view the full document.

CHAPTER 6 6. D 13. C PART C QUESTION 4 Explain four (4) things to be considered in maintaining good media relation.
Image of page 4
Image of page 5

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern