Chapter 4 - Planning a Public Information Program.ppt

Chapter 4 - Planning a Public Information Program.ppt -...

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Chapter 4 Planning a Public Information Program
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Why is planning so important
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Planning is important because it helps to prevent haphazard, ineffective communication. Planning is a systematic process that includes gathering information, analyzing it, and applying it for the purpose of achieving set objectives. 3 3
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Public Information Program
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...the mechanisms for informing and involving the public in activities and decisions throughout the “life-cycle” of those projects managed by the various programs… 5 5
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HOW?
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Planning a Public Information Program 7 7
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How to start?
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9 9
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What? What are we communicating ? As determined by the library administration 10 10
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Why? 11 11
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To whom? 12 12
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How? The strategy Everything must be planned and written on paper . Planning the program consist of these steps: Establishing goals and priorities Establishing goals and priorities Determining procedures and actions Determining procedures and actions Scheduling Scheduling 13 13
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Setting Goals Goals could be
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Christopher Reinemann
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