SWOT of Disney.docx - Running head SWOT ANAYLSIS 1 SWOT...

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Running head: SWOT ANAYLSIS 1SWOT AnalysisDisney Central Christian CollegeOctober 9, 2018
SWOT ANALYSIS 2A. Introduction Disney is a multi-billion-dollar, diverse company that provides a large portion of today’s entertainment needs. They have very solid fundamentals as a company and have been very successful (Dalvagas, 2016). There are many things this company does well that are strengths, in addition, there are some opportunities that they could take advantage of as well. And in in spite of how well the company is organized, there some internal weaknesses that could hurt Disney in the future and some outside threats that also could cause some harm. In this paper, our group has chosen to analyze in a SWOT (strengths, weaknesses, opportunities, threats) type analysis of some of the things currently affecting Disney. B.Strengths Strong brand recognition –Disney’s brand is one of the most recognizable in the world. They have been in existence for over 90 years and people everywhere quickly recognize the name Disney (Pratap, 2017). One of the things that has really helped them become so recognizable is the large amount of high-quality entertainment products that brands their media companies like Marvel, Pixar, ESPN and Lucasfilms have all produced. In addition to their entertainment part ofStrengths Strong brand recognitionWide diversity in businessStrong financial position Growing and expanding businessWeaknessesVolatility of business Limited target market Increased expense in producingentertainment Business Seasonality Opportunities Technological innovation More opportunities to diversify New markets with consumersIncreased online demand for productsThreatsChanging preferences and tastesIncreased online piracy Strong competition Ever increasing regulatory pressure
SWOT ANALYSIS 3their business, they also have theme parks and cruises that have been widely successful and well-known and well received by the people who have been able to go on them.Wide diversity in business –The diversity in the range of products and services that Disney has to offer is unique to many other entertainment companies. They have grown from a being a smallproducer of cartoons and animation to the largest media and entertainment company in the world (Dalavagas, 2016). They have incorporated theme parks, streaming services, clothing apparel, amongst other things into their company. All of these wide range of services and products have helped diversify Disney as a company and is also one of the reasons why they have become so popular (Dalavags, 2016). Strong financial position –Disney has very generous and robust cash flow. In April of 2016, theyhad close to$5 billion of cash in their company and their total debt was only about 30% of their capital. This has led to the most recent Value Line Investment Survey to give Disney an A++ rating in their financial strength (Dalavagas, 2016). In addition to this very nice cash flow, their

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