MAGHOUND MAG.pptx - Maghound Magazine AILIS W PERLA C.M...

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Maghound Magazine AILIS W. - PERLA C.M. - BRIDGET F. - CARLA E. - NICOLE B.
Background - 90’s : Growth of the internet caused a decline in the Magazine Industry - Time Inc . began testing the concept of an online magazine distribution system - September 2008 : Birth of Maghound Enterprise, branded as the magazine lover’s best friend”
Copying other Industries Maghound known as the “Netflix of Magazines” Viewed as biased Easily copied by independent company
Maghound’s Competences 1. Offering a large amount of choices for their customers Build up a big portfolio. 2. Offering their customers convenience, control and personalisation. The choice to subscribe to three or more magazines. Change to different magazines every month.
Business Model Innovation New way to reach their readers Availability to choose more than one publication

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