Maghound MagazineAILIS W. - PERLA C.M. - BRIDGET F. - CARLA E. - NICOLE B.
Background- 90’s: Growth of the internet caused a decline in the Magazine Industry- Time Inc. began testing the concept of an online magazine distribution system- September 2008 : Birth of Maghound Enterprise, branded as“ the magazine lover’s best friend”
Copying other Industries•Maghound known as the “Netflix of Magazines”•Viewed as biased•Easily copied by independent company
Maghound’s Competences1. Offering a large amount of choices for their customers◦Build up a big portfolio.2. Offering their customers convenience, control and personalisation.◦The choice to subscribe to three or more magazines.◦Change to different magazines every month.
Business Model Innovation•New way to reach their readers•Availability to choose more than one publication