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Rational marketing is the best option because it focuses on logic and reasoning. It is important to have a target audience in mind. “A target audience description should include demographics and possibly, attitudinal profiles and lifestyle descriptions.” (Berkowitz, 2017, p. 545) Using these types of strategies will lead to a successful marketing. References: Berkowitz, E. N. (2017). Essentials of health care marketing . Burlington, MA: Jones & Bartlett Learning. Hello Paola, your post was great to read. I agree that rational marketing is the best option because it

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