Unformatted text preview: DK option in answers) o Social Desirability Effects: just say answer to please questioner bc done in person o Instrument: way question is posed; inclusion of hot words that can change way ppl interpret question; or ordering of question Characterizing Am. Public Opinion: How much ppl know and are interested in pol. Most ppl not concerned w gov and pol. This lack of interest can be aroused with a temporary dramatic event: Rally Around the Flag Effect: awarness of policy and public support and surge of policy in wake of a dramatic event. Events can be global or national, i.e. war led to Pres. Approval ratings increasing and then dramatically decreasing. Readings: Culture War?, Holocast Poll...
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- Fall '07
- Probability theory, social desirability bias, Social desirability effects