3-1 Journal Social Marketing - 3-1 Journal Social Marketing The social marketing programs in public health are affected by many factors such as

3-1 Journal Social Marketing - 3-1 Journal Social...

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3-1 Journal: Social MarketingThe social marketing programs in public health are affected by many factors such as product, price, place and promotion. Social marketing is not a science, but rather a professionalcraft which relies on multiple scientific disciplines to create programs designed to influence human behavior on a large scale”. [Smi06]The goals and benefits of social change are social marketing products. Within public health an example of this may be a goal to decrease smoking within the youth population. A way to fulfill this goal is banning smoking from public places and educating the youth on the many dangers that smoking can cause. Price refers to what these individuals that are making lifestyle change are expected to pay for this change. An example of this may be giving the individuals that are in this smoking program a discount of their health insurance if they quit and stay smoke free. To make a program effective the meetings need to be held in a place that is convenient for the target audience.

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