16BOBA03_DOTHUYTHANHTHAO_161401002.docx - ORGANISATIONAL...

This preview shows page 1 - 4 out of 10 pages.

ORGANISATIONAL BEHAVIOR ASSIGNMENT. INSTRUCTOR : NGUYEN MINH LAM GIANG. NAME : DO THUY THANH THAO. CLASS : 16BOBA03. STUDENT ID : 161401002. EMAIL : d [email protected] PHONE NO : 01243427441. COURSE : 2016-2020. APPLE COMPANY. I/ Introduction Of The Company :
Image of page 1

Subscribe to view the full document.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud. Apple's founders Steve Wozniak, Steve Jobs and Ronald Wayne. Before becoming co-founder of Apple Computer Inc., Steve Wozniak was an electrical engineer and in 1975 he began attending the Homebrew Computer Club. At the time, there were only two microcomputer manufacturers - the Intels 8080 for $ 179 and the $ 68 for the Motorola 6800. Wozniak favors the 6800 version, but has no idea what their products are. So he was satisfied by studying, researching and designing computers on paper, until he was advised for a CPU. That is the best idea for the computer market. According to a ranking of global market research firm Millward Brown in 2014, Apple has been crowned Google's most expensive brand in the world after three consecutive years at the top. Google ranked first, Apple ranked second, followed by IBM, Microsoft, McDonald's, Coca Cola, and Visa... Early period: 1976-1980 :
Image of page 2
Apple I, the company's first product, was sold as an assembly board and lacked basic components such as keyboards, monitors, and case cases. Products in the picture were added keyboard and case cover. Apple was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell Apple Personal Computer sets. This product was built by Wozniak and was first released. At Homebrew Computer Club. Apple I sold includes motherboards (with CPU, RAM, and basic graphics processing unit) less than what we consider to be a complete PC product today. Apple I started selling in July 1976 at a market price of $ 666.66 (at the time of 1976, adjusted for inflation). Apple merged on January 3, 1977 without Wayne, who sold all of his shares to Jobs and Wozniak for $ 800. A millionaire Mike Markkula helped with essential business experiences and an investment of $ 250,000 during Apple's early years. The next years : After struggling as CEO with John Sculley in the mid 1980's, Jobs left Apple and founded NeXT Computer. Next, in an attempt to salvage its operations, Apple acquired NeXT, and Jobs returned to Apple's leadership position. His first job was to develop the iMac, saving Apple from bankruptcy.
Image of page 3

Subscribe to view the full document.

Image of page 4
  • Winter '15
  • m
  • Apple Company, Apple Computer Inc.

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern