Viewpoint1 - When deciding if Cereal manufacturers are...

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When deciding if Cereal manufacturers are “exerting unfair market power,” I am drawn to the word “unfair.” Unfair can be defined as “contrary to laws or conventions, especially in commerce; unethical.” If this were true I would think there would be action taken by the government in form of major regulations on the cereal manufacturers to allow more fair business practices. But they haven’t, because what is unethical with their practice? Are they not trying to create demand for their product while attempting to maximize profit? That is what American businesses strive for everyday and what the cereal manufacturers are achieving. Some blame the increasing cereal prices on the manufacturers’ “massive marketing campaigns” so they can cover the cost of all this marketing (Gejdenson, Schumer. 209). Well, people are still buying their products by the millions and they choose to do so. There is nothing unfair about the cereal manufacturers’ market power, because in our land the American people have freedom of choice and they
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Viewpoint1 - When deciding if Cereal manufacturers are...

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