MARKETING REPORT NEXT TASKS: - Everyone reviews its own part + write full sentences (report style) -> - Fatima & Isa : finding competitors, Benchmarking sources (bullshit websites) - Sirina : all the visuals ( positioning map, SWOT, images, technical drawing) - Everyone out Sources in Market research & Emmy re-organize them (primary/secondary) - Everyone: Put report in PPT - Tables with: Team members responsibilities (Fatima has example) Meeting n°1 : 22/10 - understanding the project, went over the guidelines, choice of product Meeting n°2 : 08/11 - allocating parts, follow-ups, questions Meeting n°3 : 19/11 - reading each other’s parts and agreeing on the product Meeting n°4 : 22/11 - finishing all written parts for the report Meeting n°5 : - finishing the presentation Guidelines: Assume that you are an export manager in an exporting company of small and medium size and you want to export your company’s product in a foreign market. Which are the environmental factors that you will take into consideration? Describe and reflect on the elements of the international marketing strategy which you will focus to successfully enter and penetrate the foreign market. Slide pack (deadline 14/12 by 23.59pm): Each slide pack should include at the end a list of the references used in the presentation, using the Harvard Referencing system. Each group should consist of 6 students. Please also with your slide pack submit an outline of the key roles and responsibilities of each group member (e.g., What did each team member do (description), how was the project managed? (process you undertook, time allocation, organize and write the report, analyse the data obtained). How well did the group perform? (time allocated in the assignment, critical incidents that you wish to address, how did you address them?) **** Foreign market: France Product: high-end umbrellas PRODUCT CONCEPTION ● Only big umbrellas ● Waterproof ● Windproof ● Interchangeable handles: ● Impermeable pocket ● Fair trade/sustainable product UK materials → USP PRODUCT LINES: not personnalisable (except colors and handles) - material - handles (curvy and straight)
- interchangeable handles - Both leather and vegan 10 differents colors 7 different interchangeable handles (curvy, straight - different fabrics) TECHNICAL DRAWING . Canopy: recycled nylon, satin finishing . Handles: leather, wood, silicon, faux leather . Warranty: Unconditional Lifetime Guarantee PRODUCT PRICE: - 100e for the basic umbrella - 50/70e for the interchangeable handles PRODUCT NAME : OMBRA Etymology of umbrella: Umbra in latin - Ombra in Italian which means shade -Market research SIRINA & EMMY Collection of primary and secondary data. How? Any ideas? Reuters (2018). French business creation surges as Macron promises 'start-up nation'. [online] Available at: - creation-surges-as-macron-promises- start-up-nation-idUSKBN1F51M0 [Accessed 16 May 2018].