Presentation PPT.pptx - Group 208 CHAN Cheuk Yau Charis CHEUNG Ying Ying Glory LI Sai Hung LOO Brandon Dominic REN Tianxiang Agenda 01 Company Overview

Presentation PPT.pptx - Group 208 CHAN Cheuk Yau Charis...

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Group 208 CHAN Cheuk Yau Charis CHEUNG Ying Ying Glory LI Sai Hung LOO Brandon Dominic REN Tianxiang
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Agenda 05 Q&A 04 Solution 03 Strategic issues 01 Company Overview 02 Analysis
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Company Overview
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Vision - Be the world’s best airline Two brands - Cathay Pacific & Cathay Dragon Offering schedule cargos and passengers services in more than 110 destinations around the world Industry: monopolistic
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Analysis
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SWOT S W O Growing middle class in Emerging markets High demand - From China to APAC region Opportunities Reputable brand Strategic alliance (Oneworld Alliance) Strengths Presence of substitutes Commodity price risk Threats Declining service quality Shortage of human capitals Weaknesses OPPORT UNITIES THREATS T S WO T
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Strategic Mapping Cathay Pacific: located at right hand corner of the map Emphasis on providing high-quality service while charge at a higher price → hard to compete
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Strategic Issues
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Decreasing Service Quality and Unclear Positioning How customers perceive Cathay Pacific?
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