Hollowell WK2.docx - 1 Running head SEXUAL PERCEPTION AND...

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1 Running head: SEXUAL PERCEPTION AND THE ELDERLY Sexual Perception and the Elderly By Gary Hollowell American Public University System (CHFD220) Dr. Jeannette Wade October 14, 2018
2 SEXUAL PERCEPTION AND THE ELDERLY Sexual Perception and the Elderly Many individuals have different views on sexuality based on their beliefs or their upbringing. Many individuals today are free to express their sexuality and they do not feel like they have to hide it. The elderly community is often looked at in a different way and though it may seem like they are not interested in sex and that they are conservative in their nature, they, in fact, can be very expressive about what they want and what they do. Not many advertisements portray the elderly when it comes to sexuality, most recently advertisement campaigns for viagra portray the elderly and ways that they can enjoy themselves and be able to perform longer in the bedroom. The purpose of this paper is to review the message of a video advertisement that was posted by safer sex 4 seniors and the message that it is trying to convey. This paper will also review the physiological, psychological, or social aspects of sexual development are conveyed in the video. Message Of Media Advertisement The pictures and videos show elderly people engaging in various sexual positions. Although they are fully clothed there is no mistaking the message that they are trying to convey. The message that was being conveyed is that although there are many different ways that a person can engage in sexual activities there is only one way for them to do it safely. The safe way for them to do that is to wear a condom when they engage in sexual activities. The underlying message is that senior citizens and elderly people still very much enjoy sex and performing sexual acts.

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