171428_KAUSTUBHREGE.docx - SUMMER INTERNSHIP REPORT...

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3/7/2018 SUBMITTED BY: KAUSTUBH REGE PROGRAM AND BATCH: MBA FT 2017-19 INSTITUTE OF MANAGEMENT, NIRMA UNIVERSITY UNDER GUIDANCE OF: PROJECT GUIDE: MR. ANIL KUMAR YADAV FACULTY MENTOR: PROF. NIRMAL SONI SUMMER INTERNSHIP REPORT
Institute of Management, Nirma University Batch 2017-19 SUMMER INTERNSHIP REPORT NON-MANAGED CUSTOMERS: PRODUCT PENETRATION Place of Internship: HDFC Bank, Karve Nagar, Pune- 411038 Report Submitted by : Kaustubh Rege (171428) MBA (FT) 2017-19 Institute of Management Nirma University Date of Submission: 03/07/2018 ACKNOWLEDGEMENT 1 | P a g e
I would like to thank my Branch Manager, Mr. Anil Kumar Yadav, for providing his invaluable support throughout my internship and giving me a variety of topics to work with and cooperating with me during the course of 2 months to complete my project of ‘ Non Managed Customers: Product Penetration’. I would also like to acknowledge the support provided by Mrs. Nayna Kenchi for taking out time and explaining different products and providing the practical experience that was intended through the internship. I would also like to thank Mrs. Prajakta Ekbote for teaching me about the operations part of the bank and how everything is kept in check and explaining how relevant all the operations are crucial in the bank. Additionally I would take the opportunity to thank Mr. Chandrakant Rathor, the Relationship Manager and Mr. Sadanand Jadhav for sharing with me the rich experience they have gained over the years and how to grow business and provide customer satisfaction. Furthermore, I want to show my gratitude towards the other staff at the branch which includes Mrs. Kanchan Landge, Mr. Sagar Khurpe and Mr. Pravinder Singh for helping me and encouraging me at various points of the internship. Lastly, I would like to acknowledge the support of my faculty mentor, Mr. Nirmal C. Soni and Institute of Management, Nirma University. Kaustubh Rege MBA (FT) 2017-19 Institute of Management Nirma University 2 | P a g e
Table of Contents Executive Summary ................................................................................................................. 5 HDFC Bank Ltd. ...................................................................................................................... 6 History .................................................................................................................................... 6 Top Management .................................................................................................................... 6 Shareholding Pattern of HDFC Bank ..................................................................................... 7 Size of HDFC Bank Ltd ......................................................................................................... 7 Share Capital ...................................................................................................................... 7 Amalgamation of other Banks ........................................................................................... 8 Distribution Network ......................................................................................................... 8 Business Spread ................................................................................................................. 9 Technology ....................................................................................................................... 10 RATINGS / AWARDS ...................................................................................................... 11 Awards and Accolades ...................................................................................................... 11 Vision and Mission ............................................................................................................... 15 Vision ............................................................................................................................... 15 Mission ............................................................................................................................. 15 Core Values ...................................................................................................................... 15 7-S Framework Analysis of HDFC Bank Ltd ...................................................................... 17 McKinsey 7S Framework: ............................................................................................... 17 McKinsey 7S Model Analysis of HDFC Bank Ltd .......................................................... 18 Porters 5 Force Model Analysis ........................................................................................... 21 Porter’s Five Forces Model .............................................................................................. 21 Porters’s 5 Force Model for Banking Industry ................................................................. 22 HDFC Bank Competitive Position in Industry ................................................................ 23 Future Strategy of HDFC Bank Ltd ..................................................................................... 24 Project Work ............................................................................................................................ 25 About .................................................................................................................................... 25 Internship Objectives ....................................................................................................... 26 Observations about HDFC Bank .......................................................................................... 26 Company Image from Inside ............................................................................................ 26 Employee Satisfaction ...................................................................................................... 26 Motivating the Employees ............................................................................................... 26 Work Culture .................................................................................................................... 27 Sources of Opportunities for HDFC Bank ....................................................................... 27 3 | P a g e
Issues of Future Competition ........................................................................................... 27 Issues Identified ............................................................................................................... 27 Conclusion ............................................................................................................................ 28 Learning ................................................................................................................................... 29 Proceedings of the Internship ............................................................................................... 29 Induction Program ............................................................................................................ 29 Week 1 &2 ........................................................................................................................ 29 Week 3&4 ......................................................................................................................... 30 Week 5&6 ......................................................................................................................... 31 Week 7&8 ......................................................................................................................... 31 Learning Outcomes .............................................................................................................. 32 Academic Concepts Used in Practice ..............................................................................

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