Marketing 600 midterm directions.docx - The following 5...

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The following 5 questions are your midterm exam. Please follow 6th edition APA format includingample research. It is recommend that you aim for 2-3 paragraphs per question and use eachquestion as a heading so that the paper is organized. Deliverable length: 5 page minimum,Question 1:Define what is meant by "brand equity" and discuss what a company can do to maintain brandequity.Question 2:Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit duringeach stage.Question 3:How are innovations in interactive television and online services expanding the strategies and tactics
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