Case Study 2 Marketing Skills.docx - Case studies Marketing executive Emma Morris Emma's role sees her promoting the brand of a luxury travel company

Case Study 2 Marketing Skills.docx - Case studies Marketing...

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Case studies: Marketing executive: Emma Morris Emma's role sees her promoting the brand of a luxury travel company How did you get your job? I worked as a marketing assistant at Destinology while at university. I gained great work experience and when I graduated I was offered a full-time role as a marketing executive. How relevant is your degree to your job? My business management degree was designed to give a varied knowledge field, and I studied courses on all aspects of business from accountancy and marketing to business development and HR. I chose to specialise in HR in my third year, but still covered many different business topics. Although my specialism isn't relevant to my current job role, my degree as a whole and the variety of subjects that I studied is very relevant. I liaise a lot with our product and finance departments so my knowledge in these areas has helped. What are your main work activities? My days are varied but I typically review the web analytics and pay per click (PPC) campaigns, whilst always trying to enhance and develop them. I might have to add new campaigns, adjust bids or tweak keywords to ensure that our online presence across search engines is optimised.

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