Week 4 Article Review 3.docx

Week 4 Article Review 3.docx - Brittany Taylor MRKT 5000...

This preview shows page 1 - 2 out of 2 pages.

Brittany Taylor MRKT 5000 Article Review 3: E-Marketing, Digital Media and Social Networking Article Title Media Companies are Launching Streaming Services to Survive - Here’s How They Thrive Article Source - cord-cutting-2018-5 8.pdf?IR=C&utm_source=Triggermail&utm_medium=email&utm_campaign=BII%20- %20Lead%20Gen%20-%20Digital%20Media%20-%20SVOD%20Snapshot Author and Date of Article By Daniel Jason. Published on June 8. 2018. Article Summary The article is about how media companies are finding ways to survive the changing times. As of 2017, many consumers are canceling their pay-TV subscriptions at an all-time high, in favor for internet-delivered alternatives. This phenomena does not seem to be slowing down no time soon, so pay-tv providers now have to find ways to generate revenue since their primary way of rev- enue is declining more and more. One way these media companies are trying to recuperate their losses are by launching direct-to- consumer streaming services. The digital media research team from the Business Insider has con- ducted a report that break down the landscapes of streaming video on-demand, or SVOD. It
Image of page 1

Subscribe to view the full document.

Image of page 2

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern