Chapter 06.pdf - 6 PRODUCT Learning Outcomes After studying...

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PRODUCT 6
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All Rights Reserved Principles of Marketing Third Edition © Oxford Fajar Sdn. Bhd. (008974-T), 2017 6 3 Learning Outcomes After studying this chapter, you should be able to: Define product and the major classifications of products and services Describe product hierarchy, product lines and product mix decisions Discuss packaging, branding and labelling strategies Identify the types of new products Describe the new product development process Explain the product life cycle stages Discuss the stages of consumer adoption of new products
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