TMP120 – Business Strategy & Leadership Page 1 of 6 01/07/2019 Course Overview : This course provides an introduction to business strategy, principles and practices required for developing skills for business success, professional development and societal benefit. Students will be exposed to key management theories, models and tools in strategy, finance, accounting, research & development, marketing, sales, service, HR and TQM (total quality management). We will also explore the role and impact of leadership in achieving business value through organizational effectiveness and capability. This course utilizes readings, case studies and a computerized simulation to develop and apply an integrated knowledge of the enterprise-level business system. With a general leadership and management perspective, you will evaluate the external competitive environment, the projected business opportunity, the firm’s advantages and gaps, and business drivers. You will learn through individual work, class discussions, group projects, and team efforts. In addition to demonstrating your knowledge of concepts, terms, and application of business and strategy, you will have opportunity to enhance your group communication and public presentation skills. Learning Objectives : 1. Understand what comprises a business strategy. 2. Gain knowledge of the “language” of business, financial statements, and how they are used to analyze companies and inform a strategy. 3. See how competitive advantage is gained through differentiation, operations, innovation, HR, TQM and marketing. 4. Apply your knowledge through team exercises, using a realistic, competitive, multi-period computer-based business simulation. TEXTBOOK, CASES AND READINGS : Note on textbooks : Used versions (any version) are available online and are on reserve in the UCSB Library. Required: Grant, R. (2016). Contemporary Strategy Analysis. Oxford, UK and Hoboken, NJ: John Wiley and Sons. Two cases (Macpherson Skate and Créon Vineyards) are available on the course Gauchospace website. All other cases are available for purchase on the Harvard Business Online website. Access, purchase, and download them for use. This is the link: “Business Strategy and Leadership – Winter 2019 Bogart” : Capstone Business Simulation: A paid individual $55 subscription is required. O ptional (But Recommended) Textbooks: Higgins, R. (Buy used, any edition). Analysis for Financial Management. New York: McGraw-Hill/Irwin COURSE WEBSITE: Grading: COURSE INFORMATION Monday and Wednesday 3PM to 4:50PM, Phelps 2524 Units: 4.0 CONTACT INFORMATION Karen Smith Bogart, PhD. Office: Phelps 2209 Office Hours: 1:30-2:30PM, M&W [email protected] TA: Gabriel Siqueira [email protected] Class Participation and Case Analysis 35% CapSim 5 Year Strategic and Business Plan 15% CapSim Final Results & Top Management Team Final Analysis Presentation 25% Homework, Quizzes, Peer Evaluations, CAPSIM Tutorial Completion 25%
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