TAMIU Government 2305 Chapter 6

TAMIU Government 2305 Chapter 6 - Government Chapter 6 Mass...

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Unformatted text preview: Government Chapter 6 Mass media – The means employed in mass communications often divided into print media and broadcast media. Attentive policy elites0 Leaders who follow news in specific policy areas Two step flow of communication – The process in which a few polity elites gather information and then inform their more numerous followers, mobilizing them to apply pressure to the government. Blogs –A form of newsletter, journal, or log of thoughts for public reading, usually devoted to social or political issues and often updates daily, The term derives from weblog. Newsworthiness – The degree to which a news story is important enough to covered in the mass media Market-driven journalism – Both reporting news and running commercial heard to a target audience defined by demographic characteristics Infotainment – A mix of information and diversions oriented to personalities or celebrities, not...
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TAMIU Government 2305 Chapter 6 - Government Chapter 6 Mass...

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