This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Government Chapter 6 Mass media – The means employed in mass communications often divided into print media and broadcast media. Attentive policy elites0 Leaders who follow news in specific policy areas Two step flow of communication – The process in which a few polity elites gather information and then inform their more numerous followers, mobilizing them to apply pressure to the government. Blogs –A form of newsletter, journal, or log of thoughts for public reading, usually devoted to social or political issues and often updates daily, The term derives from weblog. Newsworthiness – The degree to which a news story is important enough to covered in the mass media Market-driven journalism – Both reporting news and running commercial heard to a target audience defined by demographic characteristics Infotainment – A mix of information and diversions oriented to personalities or celebrities, not...
View Full Document
This note was uploaded on 03/27/2008 for the course GOVT 2305 taught by Professor Staff during the Spring '08 term at TAMU Intl..
- Spring '08