Marketing_Plan_For_Toyota_Motor_Company.docx - Marketing...

This preview shows page 1 - 3 out of 10 pages.

Marketing Plan For Toyota Motor Company 1.0 Company Description The Toyota Company is a leader in the car manufacture, assembly and distribution theworld over. A very efficient management style that the company uses has been one of the reasonsfor the firm’s good performance. There are many other salient factors that have made the companyachieve the niche of market leader. The market structure the company operates in can not bedefinitely stated. Some may consider it to be a monopoly. This is due to the fact that the company isa dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy analmost monopolistic presence especially in the developing nations of the world. On the other hand,the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doingand make sure it reacts to their actions in a way that will guarantee its market leadership. 2.0 Strategic Focus and Plan There are three aspects of the existing corporate strategy that are developed in relation totheir overall impacts caused to the marketing plan of Toyota Company. These are; 2.1 Mission Statement of the Company . Toyota seeks to create a more prosperous society through automotive manufacturing(Hiroshu, 2003). Therefore, the Company is aimed at achieving a stable and long-term growth infuture, and this is supposed to be in synchronization with a number of factors: the significantenvironment, global economy, local communities served, and the Internal Environment of stakeholders 2.2 The Company’s Goals The company has committed itself to offering of hybrid alternatives for every model thatis sold in the market. This is aimed at enabling the Company to make a total sale of 1 million hybrid vehicles within a year, and this goal has been set to have been achieved by the year 2012.Toyota Company has improved its 2011 Environmental Action Plan and it is committedin six different key areas, which are: the Environmental Management; changes in Energy andClimate; the Quality of Air; concerned Substances; the aspects of Recycling and ImprovedResource utilization; and Societal Cooperation. The Company is committed to reduce carbondioxide emission and it is believed to take combined actions of ensuring that the environment iskept clean all the time by observing the stated fuel economy values. 2.3 Core Competency and Sustainable Competitive Advantage Toyota Company is working towards the achievement of a better and more sustainableeconomy by having a stable global market. With advancement in new technology and other related matters, the Company is investing in various strategies that will enable it to realize its setgoals and objectives over a period of time. The Company has a well developed and equippednetwork of expertise that are into research and development over aspects that are to keep theCompany on top in product and service
delivery to its global market. Also it has a wide range of distribution network allover the world and

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture