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Running head: MARKETING ANALYSIS REPORT1Marketing Analysis Report: Kellogg’s CompanyName:ID No:Course:Section Number:Date:Word Count: 1777
MARKETING ANALYSIS REPORT2Marketing Analysis Report: Kellogg’s CompanyThis research focuses on the implication of various theories with the aim of describingand analyzing the marketing mechanisms and strategies of Kellogg’s Cereal, particularly theSpecial K Protein Plus Brand.This brand is selected for the analysis attributed to the fact thatthere is a family connection to the company.Kellogg’sCerealsAs noted inKellogg’s Canada (2018), Kellogg’s was launched in 1906. The firm hasbecome the world’s major producer of breakfast products. The company has its majormarkets in the United States and Canada among others. It produces both top-notch andquality no-frills breakfast cereals and breakfast cereals for various outlets in Canadaincluding hypermarkets and supermarkets (Kellogg’s Canada, 2018.). The manufacturer has amajor manufacturing plant that manufactures environmental friendly products. Additionally,the workforce have placed significant efforts to ensure that the company achievessustainability as well as a competitive edge in the food market segments.The cereal brands are manufactured using key frameworks for examining theenvironmental and social audits with the aim of maintaining strong social responsibility.These frameworks include survey of the stakeholders’ views through the Murphy stakeholderaudit. These aspects have earned the brand positive and solid reputation.Situation AnalysisKellogg’s SWOT AnalysisStrengthsThe firm has been able to establish long-term contacts with reliable suppliers toensure an on-going, quality consistent raw material supply (Kellogg’s Canada, 2018).Additionally, the firm has a reasonable financial situation with low debt and reasonableprofits are made each year.
MARKETING ANALYSIS REPORT3WeaknessesRelatively limited manufacturing resources. Manufacturing plant is close to the majorpopulation and source of workers. However, the plant is operating at capacity with limitedtechnological advancements. This element represents a significant weakness to the firm.Additionally, the company’s staff comprising of moderate technical skills representsasignificant weakness.OpportunitiesExcellent ‘family style’ organisational culture leading to high productivity levels andlow turnover of staff. Very few industrial problems. This element represents a significantopportunities to the firm.Besides, the firm continue to gain excellent public reputation inCanada. It is perceived as a trust-worthy cereal brand thus providing further opportunities forthe firm.ThreatsThe increased cost of raw material in both the non-food and food markets is likely toimpact the brand’s profit levels. This is because most of the consumers will seek othercheaper products due to the increased cost. The alterations in the manner in which the

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Term
Summer
Professor
DR.KARANJA
Tags
Marketing, Kellogg s Canada

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