Mchambers227 Assignment-MARKETING OF HEALTHCARE PRODUCTS AND SERVICES.docx

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1 MARKETING OF HEALTHCARE PRODUCTS AND SERVICES MARKETING OF HEALTHCARE PRODUCTS AND SERVICES NAME OF STUDENT INSTITUTION DATE
2 MARKETING OF HEALTHCARE PRODUCTS AND SERVICES One of the toughest challenges is the marketing of healthcare services and products. This is because it deals with the behaviors of human beings and not their purchasing behaviors. That is why it is critical to handle this aspect very carefully. Marketing of healthcare products and services can take a long period of time, as it deals with education and awareness to the public, and also the behavior changes in people. Furthermore, due to the changing population dynamics as well as research advancements, marketing of healthcare products and services should be handled effectively and carefully. For instance, in veteran healthcare administration, I would aim at launching a diabetes program to the people who have diabetes, with the aim of providing them with the necessary healthcare they require. Providing measures to effectively prevent or deal with diabetes is an important aspect for all healthcare centers, and therefore it should be handled well. Collaborating with the foods and nutrition centers, podiatry as well as eye care would be important considerations to effectively market the program. Developing and implementing proper guidelines and strategies for the prevention of diabetes are important in developing the diabetes programs (Hausken & Graue, 2013). The

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