Niche markets.docx - 1 Niche Mount Sinai Hospital Terri...

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1NicheMount Sinai HospitalTerri EstersMarketing, a Healthcare Perspective HLTH339Jennine Kinsey8Aug2017
1NicheAbstractUrgent cares are a very important part of today’s society and allows people to seek services that can be provided at a regular hospital or health care clinic but at on a person’s own schedule. There may be out of pocket costs but they vary depending on the service you are getting and what else needs to be done outside of the appointment. Urgent cares are much more convenient when it comes to wait times depending on what time you go. People are waiting to see their providers 1 to 2 months or 30 to 40 minutes to be seen after checking in.
1NicheMount Sinai Hospital Mount Sinai Hospital in Chicago is a good example of those health care facilities which have chosen a niche market which it strictly incorporates in its operations. Mount Sinai Hospital is located in West Side area of Chicago in Illinois. It was established in 1912 and reopened with the current name in 1919. The present capacity of the hospital is 319 beds. The healthcare facility is a non-profit institution. It mostly provides charity care services to about 59% of its patients (Cates). It is a teaching facility which is affiliated with various universities such as the University of Illinois in Chicago, Rosalind Franklin University of Science and Medicine and The Ross University School of Medicine amongst others. It offers level one trauma Center for both children and adults. While still operating at a financial loss, it is an outstanding facility which serves the Chicago populace. Identifying the suitable niche market has contributed significantly towards the positive development of this hospital.

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