beats_by_dr_dre.docx - The Beats by Dr Dre Hear What You Want Campaign encompasses inner strength and principle to believe in yourself The clever

beats_by_dr_dre.docx - The Beats by Dr Dre Hear What You...

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The Beats by Dr. Dre Hear What You Want” Campaign encompasses inner strength and principle to believe in yourself. The clever campaign shows the athlete Kevin Garnet tuning out opposing fans' remarks that can bring him down, with the help of his headset. Beats by Dr. Dre help Kevin focus on his own optimistic thoughts and the song he loves. The campaign deals with independence and the power we all have to listen to the music and thoughts that make us happy and inspire us. It’s a message everyone can recognize themselves with: overcoming critics and self-doubt to go forward and prosper, or purely using Dr. Dre headsets at work or sidetracking environments to beter focus and perform our best. Beats by Dr. Dre devised a smart brand strategy that allowed them to atract their target market. They started as a partnership with Monster, a very respected audio firm that designed and manufactured Beats headphones. This, in conjunction with the
names of Dr. Dre and Jimmy Lovine who have a big reputation in music production,

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