Unit 1.docx - Unit 1 Section 1 1.1 Analyse the...

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Unit 1 – Section 11.1 Analyse the communication needs of internal and external stakeholdersStakeholders are any individual, group or organisation with an interest in a business,which will be affected by the activity of the business itself. There are many types ofstakeholders internally, e.g. Owners, shareholders, managers, employees and externally;customers, lenders, suppliers, the local community and government.Stakeholders require different purposes of communication for each of their needs.External stakeholders like customers and suppliers will need communication that is mostlikely formal and informative whether this is an email or phone call to understand theircustomer expectations or request information from the business about a product orservice they are requiring or selling. Internal stakeholders would more than likely bemore informal and quite direct giving instructions, discussing or explaining what needs tohappen, they would do this either face to face or emails within the company.Another thing to consider is the need of different ways of communicating; formal,informal, verbal, written. Also the communication channels; direct, indirect and chain ofcommand. This can be done by analysing what effects the need for each form ofcommunication. For example, age, size of audience, the position of the person you areaddressing is at within the company, knowledge of the person, origin, needs (hearingetc.), and the customer relationship. If you are trying to communicate to a largeaudience, a presentation or group email may be the best way forward whereas if youwere addressing a managing director or chairman, you’d probably go down the route of aformal way of communication like an email, letter or meeting, which brings me to thedifferent channels of communicating;Direct communicationis quite simply to get or give information from one person or groupof people to another, rather than going through people or advertising, you would gostraight to the person of contact and have a conversation face to face or phone call thosedirectly to get or give the information required.Indirect communication isattracting new customers, being proactive, sending out emails.Acting out rather than directly saying. Advertising or emails are the most common way ofcommunicating indirectly.Chain of command, communicating with the hierarchy.This dictates who is in charge andthat person must be asked permission before setting forward with the task in hand. Anexample of chain of command is when an employee reports to a manager who reports toa senior manager who reports to the vice president who reports to the CEO.(Asking/communicating with you manager). For example, if I had to do a very expensivematerial order within our company Trant Engineering, I would report to my manager whothen would either inform me to go ahead with it or he would ask the managing directorbefore telling me to do so whereas direct communication, I would go straight to oursupplier and authorise it myself.

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Term
Fall
Professor
ArzooISmail
Tags
Business, Interest,

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