Van Junk Case Part 1.docx - Part1 ( . Canvasgroups()toh

Van Junk Case Part 1.docx - Part1 ( . Canvasgroups()toh

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This assignment has 2 parts. Part 1 Read the 1-888-Junk-Van case (in your Harvard Course Pack) Working with your team write a 2-3 page analysis of Junk Van’s strategy and the  alignment of each option with that strategy. You may use the collaboration tools in the  Canvas groups (or any other online tools) to help you share files, have online  discussions, or launch synchronous online meetings. 1 person from your team will need to upload the assignment here and also post the  analysis to the Junk Van Strategy Whole Class Q&A Discussion. Some questions to think about include: Where does Junk Van sit in the waste disposal industry? What generic strategy do you feel Junk Van is using or should use? How do each of the options proposed align with the generic strategy? Part 2 At the end of your Junk Van analysis include an additional 1 page write-up analyzing  how well your team performed, include an analysis of which digital teamwork tools (e.g., Google Docs, Big Blue Button, etc.) your team used to complete this assignment and  how those tools worked out.  What can you improve on for the next assignment? 1-888-Junk-Van Case Analysis
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INFO 563
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Junk Van Case In the waste disposal industry, Junk Van sits in Ontario, Canada. The owner, Kingo invested $500 in a truck and started 1-888-Junk-Van as he spotted the perfect business opportunity while he was helping a friend out. Kingo had been an entrepreneur his whole life, and he was motivated to design a business model that required very low overhead. With that being said, he decided that 1-888-Junk-Van would not have a physical office. All employees would work from home and all communication would be done electronically. Since its inception in 2008, the business has been successful. A year went by and the virtual design had worked brilliantly for Kingo. As the author Liliana Jimenez mentioned in the article, “The business now had five trucks, and sales had doubled during the 2008-2009 period, from $300,000 to $600,000. Kingo planned to further expand his business by opening franchises in new cities, while still maintaining a non-office-based model of work” (Jimenez, 2017). Furthermore, Kingo planned to further expand his business by opening franchises in new cities, while still maintaining a non-office-based model of work. However, before he could go ahead and pursue his goals of expanding his business, Kingo first needed to address some challenges regarding his operation such as: becoming known to potential customers. “In order to gain visibility in the local markets, 1-888-JUNK-VAN followed the strategy of “advertising in people’s faces” (Jimenez, 2017).
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  • Spring '17
  • Rashmi Jain
  • Porter generic strategies, Marcus Kingo, Kingo

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