Van Junk Case Part 1.docx - Part1 ( . Canvasgroups()toh

This assignment has 2 parts.
Part 1
Read the 1-888-Junk-Van case (in your Harvard Course Pack)
Working with your team write a 2-3 page analysis of Junk Van’s strategy and the
alignment of each option with that strategy. You may use the collaboration tools in the
Canvas groups (or any other online tools) to help you share files, have online
discussions, or launch synchronous online meetings.
1 person from your team will need to upload the assignment here and also post the
analysis to the Junk Van Strategy Whole Class Q&A Discussion.
Some questions to think about include:

Where does Junk Van sit in the waste disposal industry?

What generic strategy do you feel Junk Van is using or should use?

How do each of the options proposed align with the generic strategy?
Part 2
At the end of your Junk Van analysis include an additional 1 page write-up analyzing
how well your team performed, include an analysis of which digital teamwork tools (e.g.,
Google Docs, Big Blue Button, etc.) your team used to complete this assignment and
how those tools worked out.  What can you improve on for the next assignment?
1-888-Junk-Van Case Analysis

INFO 563

Junk Van Case
In the waste disposal industry, Junk Van sits in Ontario, Canada. The owner, Kingo invested $500
in a truck and started 1-888-Junk-Van as he spotted the perfect business opportunity while he was helping
a friend out. Kingo had been an entrepreneur his whole life, and he was motivated to design a business
model that required very low overhead. With that being said, he decided that 1-888-Junk-Van would not
have a physical office. All employees would work from home and all communication would be done
electronically.
Since its inception in 2008, the business has been successful. A year went by and the virtual
design had worked brilliantly for Kingo. As the author Liliana Jimenez mentioned in the article, “The
business now had five trucks, and sales had doubled during the 2008-2009 period, from $300,000 to
$600,000. Kingo planned to further expand his business by opening franchises in new cities, while still
maintaining a non-office-based model of work” (Jimenez, 2017).
Furthermore, Kingo planned to further expand his business by opening franchises in new cities,
while still maintaining a non-office-based model of work. However, before he could go ahead and pursue
his goals of expanding his business, Kingo first needed to address some challenges regarding his
operation such as: becoming known to potential customers. “In order to gain visibility in the local
markets, 1-888-JUNK-VAN followed the strategy of “advertising in people’s faces” (Jimenez, 2017).