2_The_Marketing_Mix.pptx.ppt - The Marketing Mix Principles...

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The Marketing MixPrinciples of Marketing Unit 2
The Marketing MixThe 4 P’s of marketing are referred to as the Marketing Mix.The marketing mix incorporates each of the main decision-making areas that are focused upon to to satisfy customers and company objectives.The 4 P’s stand for:ProductPricePlace (distribution)Promotion Principles of Marketing - The Marketing Mix
The Marketing MixTarget MarketPrinciples of Marketing - The Marketing Mix
Product‘Product’ refers to tangible physical products as well as intangible services.Examples of product decisions include:Brand nameFunctionalityQualitySafetyPackagingRepairs and supportWarrantyAccessories and servicesPrinciples of Marketing - The Marketing Mix
PricePrice decisions include:Pricing strategySuggested retail priceVolume discounts and wholesale pricingCash and early payment discountsSeasonal pricingPrice flexibilityPrice discriminationPrinciples of Marketing - The Marketing Mix

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Term
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