Running Head: FINDING RELIEF 1 FINDING RELIEF THROUGH RIDE-SHARE MEDICAL TRANSPORT Jillian K. Peralta American Military University Entrepreneurship FINDING RELIEF THROUGH SENIOR MEDICAL TRANSPORT
FINDING RELIEF 2 Introduction (Stage 1) Fort Knox, Kentucky is blessed with a rich military history and community that dates back to the Revolutionary War. Fort Knox and the surrounding area is mostly comprised of citizens who are retired, veterans, and their families. This military community is also rapidly approaching their golden age with ailing health and with full-service hospitals as far as 40 miles away. These setbacks provide the ideal conditions to frame a business model around the senior medical transport business. Proposing the medical transport business supports the Five Component Model by providing: customization, product and service logic, value creation logic, sales and marketing strategy, and finally profit formula. This initial opportunity analysis will justify the wise investment that gives back to those gave so much to their country and community. Conducting Opportunity Analysis The first component of this business model framework is customizing the business around its most valued customers, and that is primarily senior citizens and disabled veterans. Of the over 40,000 service members, federal service workers, and their family members. Senior citizens make up approximately over fifty percent of the Fort Knox and surrounding area (Leonard-Boone, 2006, 1 May). Their honorable service entitles them to medical care; however finding public transportation is not very adequate and specialized medical care requires vehicle transportation. Recognizing a need for providing a unique but necessary service answers the service logic component. Many of them have vehicles, but their degrading health limits their driving ability, plus there is a risk to their health with driving long hours. Providing this service fulfills a desperate need to give back to those veterans who gave to their country and to their community.
FINDING RELIEF 3 The third component of the Five Component Model is the value creation logic, and this business proposal best supports this business component. Transportation assistance can affect the quality of life and increase their independent living (Ryser & Halseth, 2012). Providing medical transport gives back the patients' dignity and feel connected with the community. Those mainly that live alone are likely to maintain their appointments and sustain their medical treatment if they have reliable transportation. A case study that experimented with senior medical transport in British Colombia, Canada found that instituting this business aided in building more synergy across the private and public agencies, cross-talk among agencies and bring in more business that caters to the senior workforce (Ryser & Halseth, 2012).
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