The paper evaluates Family Teeth Matters.docx - The paper...

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The paper evaluates Family Teeth Matters’ (FTM’s) website, utilizing the 7 C’s criterion to determine theircurrent web presence. This evaluation criterion determines to what extent the website communicates FTM’s core value proposition, measured through examination of the websites critical aspects. The 7 C’s evaluation criterion includes the content, communication, connection, community, customization, context and commerce.7 C’s ContextContext pertains to the aesthetic and functional elements of a webpage that are the foundations of its overall user interface. Put simply, it refers to the site’s “look and feel” in the eyes of the customer. Observing the homepage, the orientation of the website is clearly aesthetically geared, with the feature image predominating the page. While the flash animations are aesthetically pleasing, the placement and text colour makes it very difficult for users to read both the brand name and corresponding text. This canimpede the user’s ability to quickly understand the purpose of site and deter users. Currently, because there is no “contact” option on the navigation bar, the user has to scroll right to the bottom of the home page to ascertain any contact details. Even so, the contact details do not stand out to the user, thus FTM risks losing potential customers as they struggle to find this information. Additionally, a search function provides a shortcut for users in regards to finding the answers to queries that they are unsure of. It is also imperative that FTM adds a “contact us” option to its navigation pane, and is strongly advised to put this information at the bottom of the home page, immediately evident to the user. Content Content pertains to the subject matter of a website, particularly text, video, audio and graphics. In a broader sense, it essentially considers what exactly the website is made up of. Immediately upon site access users are exposed to a combination of graphics and images, observed in the images slideshow on the homepage. Moreover, a graphical representation of FTM values is shown on the “about us” page. Graphics are exciting. The use of photos on the FTM website, however, is great. All photos portrayed bear an obvious relationship with the purpose of the business and its fundamental aspects, such as those portraying happy children with food/drink, and those portraying the FTM team members. The images are also well-coloured, so not impede upon user’s ability to read key text. I would recommend that FTM includes some images of themselves with satisfied customers. Furthermore, the poor quality ofsome images are low and therefore display in a pixelated way, which may portray unprofessionalism to some potential clients.

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Term
Spring
Professor
N/A
Tags
Web page, World Wide Web, ftm

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