BSBMKG608 task1 - revised.docx - 14565 Chiang-Yi Chou Task1...

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14565 Chiang-Yi Chou Task1BSBMKG608 Develop Organisational Marketing ObjectivesORGANISATION REVIEWCocoa delight is one of the youngest chocolate manufacturers in the industry established in 2000.We value creativity and innovation of our youth. Team of master of chocolatiers has been pickedfrom prestigious schools of confectionary. We process more than ten types of best Cocoa fromdifferent countries and produce large range of dark chocolates tailored to specific dietaryrequirements.VisionOur vision is world Class Company within Australia producing large range ofquality chocolateto satisfy under met need in the national market.Goals/ mission-Encourage continuous improvement.-Quality leader in chocolate industry of Australia.-Trade fairly with local and international suppliers.-Sustainable behavior.-Reduction in ecological foot prints.Purpose-Daring and unconventional-Creativity and innovation have always been our strength andcornerstone of success.-For stakeholder we are stewardship and adhering to professional andmoral standards of conduct in all that we do.-For employee we encourage self-directed teams.Values-Fair trade practices at national and international level.-Sustainability and high quality.-Combination of innovation creativity and artisan expertise.-Customer oriented management.-Expansion and growth.P.1
14565 Chiang-Yi Chou Task1BSBMKG608 Develop Organisational Marketing ObjectivesStrategic targets / directionsTo increase market share and become market leader in 3 years.To increase brand reorganization by marketing.To create awareness of health benefits of dark chocolate.Provide chocolate of European quality.Double digit growth rate for each year.Situation analysisSituation analysis of cocoa delight consist of two parts i. SWOT Analysisii. PEST Analysis.SWOT AnalysisStrengthWeaknessInnovative and creativeSustainabilityCustomer oriented ManagementEuropean quality chocolateRange of dark chocolateHealth benefits of dark ChocolateMeets specific dietary requirementEasy customer access.Lower price.Lack of brand awareness.Customers are not aware of healthbenefits.Lack of online presence.Less male and child customer base.Regional and country side areas are notcovered.Lower market budget.Less outlets as comparedto competitors.OpportunitiesThreatsUnmet market demand ofspecific dietary requirements.Use of social media likeFacebook will increasecustomer base.Develop more loyal customersand referral.Promote Australian based fact.Increase market budget.International brands with hugemarket budget.Narrow advertising campaign.Brands wither widerreorganization like Green &black.

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Term
Spring
Professor
N/A
Tags
COCOA Delights

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