Final Submission- Opportunity Analysis Plan - OL-320.docx -...

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RUNNING HEAD: OPPORTUNITY ANALYSIS PLAN1Opportunity Analysis Plan: Root EquestrianJessica McConnachieSouthern New Hampshire UniversityDecember 16, 2018My business idea is to start an equestrian center called Root Equestrian. I would be a co-owner to the business, my partner is a horse trainer named Abigail Jo. It is called RootEquestrian because we want to get back to the roots of horsemanship, to have a place wherehorses and people can connect on a fundamental level and build an everlasting bond made fromrespect and love. Root Equestrian will be a small business that will offer services including horseboarding, training, and lessons. Root Equestrian will be a twenty stall barn, and provideamenities including indoor arena, outdoor arena, hot/cold wash stall, tack lockers, round pen,
RUNNING HEAD: OPPORTUNITY ANALYSIS PLAN2paddocks and pasture. This business will be located in Whatcom County, Washington. Thereason for choosing this location for the business is because of the local growing horse industry.Abigail and I share a deep passion for the equine industry. Our company’s mission is toset a new standard for horse care, and provide high quality training and lessons. We will strive tohave each horse under our care in proper health and shape, and teach riders how to gain strongpartnership with their horses so they can reach their goals within the discourse. A long term goalRoot Equestrian hopes to achieve is to be able to extend our services to include rescue andrehabilitation of horses.There have been many encouraging trends in the equine industry. There has been a rise inthe United States Equestrian Federation’s memberships of 2-3% and there has also been a 7%growth in the Therapeutic Riding Association (Gaille, 2017). In the United States alone there are9.2 million horses, which has led to an increasing demand of horse boarding (American HorseCouncil Federation, 2018). There are 7 million people in the U.S. that directly affect and areinvolved in the equine industry, and about 2 million of those people own horses. Of those peoplewho own horses over a third earn $75,000 a year (Equine Business Association, 2018). Theequestrian industry has had an impact on the U.S. economy; it has created 460,000 full-time jobs,as well as allowing for another 1.4 million jobs made by the need for supplies for the industry.This industry also pays $1.9 billion in taxes, along with having a direct economic effect on theU.S. of $39 billion annually. Overall this industry produces goods and services of $38.8 billionand with an impact of $101.5 billion on the U.S. GDP (American Horse Council Federation,2018).Root Equestrian will remain competitive because there are two other facilities offeringsimilar services in the area, Kelly Park Stable and Fox Bay Barn. Kelly Park Stables has recently
RUNNING HEAD: OPPORTUNITY ANALYSIS PLAN3been sold and a new business is underway. They might have an advantage because the location

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Term
Summer
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Tags
Business, Root Equestrian

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