3 1 Journal Establishing Context With Urgent Care Centers.docx

3 1 Journal Establishing Context With Urgent Care Centers.docx

This preview shows page 1 - 2 out of 2 pages.

Anne Murtha Instructor: D r Johnson HCM-325 Healthcare Marketing 3-1 Journal: Establishing Context with Urgent Care Centers 1. Based on their market research, did the entrepreneurs find that the urgent care center model would appeal to the general population or that some segments of the population would find it more attractive than others? In this case study not everyone was attracted to the idea of an Urgent Care Facility, especially in the South. The more affluent were not attracted at all. 2. What was the profile of the customers most likely to use the urgent care center? In this case study we see that the entrepreneurs learned that the best prospects were ages 25 to 40 years old men and women that are highly mobile, fairly well educated and more often than not families with two incomes, without children. Whites were more open than nonwhites. Those in the middle to upper middle class were great prospects.
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Fall '18
  • Urgent Care Centers, experiences of a family member

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern