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Case Study: Amazon: Nike: Spreading Out to Stay Together.docx

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Case Study: Amazon: Nike: Spreading Out to Stay TogetherNike, Inc.is an Americanmultinational corporationthat is engaged in the design, developmentand worldwide marketing and selling of footwear, apparel, equipment, accessories and services. Thecompany is headquartered nearBeaverton, Oregon, in thePortland metropolitan area. It is the world'sleading supplier ofathletic shoesandappareland a major manufacturer ofsports equipment, withrevenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, itemployed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it themost valuable brand among sports businesses. Nike andPrecision Castpartsare the onlyFortune 500companies headquartered in the state of Oregon, according toThe Oregonian.The company was founded on January 25, 1964 as Blue Ribbon Sports byBill BowermanandPhil Knight,and officially became Nike, Inc. on May 30, 1978. The company takes its name fromNikethe Greekgoddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro,Nike+,Air Jordan,Nike Skateboarding, and subsidiaries includingCole Haan,Hurley International,UmbroandConverse. Nike also owned Bauer Hockey (later renamedNike Bauer) between 1995 and 2008. Inaddition to manufacturing sportswear and equipment, the company operates retail stores under theNiketown name. Nike sponsors many high-profile athletes and sports teams around the world, with thehighly recognized trademarks of "Just Do It" and theSwooshlogo.Discussion Questions:1.When Nike CEO Phil Knight stepped down and handed his job to Bill Perez, hestayed on as chairman of the board. In what ways could Knight’s continued presence on theboard have created an informal structure that prevented Perez from achieving full andcomplete leadership of Nike?

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Term
Fall
Professor
any
Tags
Nike Inc, Nike Pro

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