poundsc-MKTG600-assignment1.docx - Running head DUTCH UDDER 1 Research Proposal Dutch Udder Christopher Pounds American Military University MKTG 600

poundsc-MKTG600-assignment1.docx - Running head DUTCH UDDER...

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Running head: DUTCH UDDER 1 Research Proposal: Dutch Udder Christopher Pounds American Military University MKTG 600: Marketing Management Prof. Samantha Bietsch
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DUTCH UDDER 2 Research Proposal: Dutch Udder The Dutch Udder Craft Ice Cream shop, located in Troy, NY, is a “small-batch” ice cream shop that specializes in a variety of unique flavors. According to their business page on Facebook: they “are a homemade ice cream shop serving outside the box flavors!” (Karl & McCauley, 2013). The purpose of this paper to propose using Dutch Udder Craft Ice Cream as a business example for a marketing plan to be written at a later date. Dutch Udder Craft Ice Cream From previous conversations with the proprietors of the shop, they started out of a challenge for a science fair project. They intended on recreating Ben & Jerry’s Ice Cream for their daughter’s science fair, and in the process found something they enjoyed doing. Eventually, they began exploring flavors by using alcohol and liqueurs to create a variety of flavors. Some of
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  • Spring '19
  • Business, Marketing, ice cream, Karl

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