Final Project Prep Samantha Marthini.doc

Final Project Prep Samantha Marthini.doc - TO Instructor Dr...

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TO: Instructor Dr. Lori Braunstein FROM: Samantha Marthini DATE: November 12, 2018 SUBJECT: Amazon Originally a book seller, is the world’s largest online retailer which has expanded over time to sell a variety of consumer goods. Jeff Bezos is the founder of this wildly popular only store. History of Company Jeff Bezos opened Cadabara in 1994, this business started as an online retail store for books. Books was not enough to take the company off the ground. From, “So, in the heart of the internet business craze, and fueled by his dreams of global success, Jeff Bezos launched the company, originally known as “Cadabra,” but changed to Amazon, when a customer thought the name was “Cadaver.” ("The History of - How They Got to Where They are Today", 2018). Bazos changed Cadabra to in 1995. There are some great reasons behind choosing, a few reasons from as well are, “Like the Amazon Forest, it is a virtual treasure trove. Like the Amazon River, it seems to be endless.” ("The History of - How They
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  • Fall '14
  • Jeff Bezos, Amazon River

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