Amazon_Final_SamanthaMarthini.docx

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Running head: AMAZON 1 Amazon and CRM Samantha J. Marthini Central Washington University
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AMAZON 2 Amazon and CRM Amazon is an online retailer that sells books, music, videos, electronics, computers, software, apparel, shoes, hardware, housewares, furniture, sporting goods, and so much more. Amazon is user friendly and makes the shopping experience less stressful. Amazon empowers small businesses, they treat their employees well from hourly to senior executives, they invest in communities where they operate, and they use their creative powers to be sustainable and environmentally friendly. Jeff Bazos opened Cadabra in 1994 which started as an online book store. Quickly realizing Cadabra could not just sell books and make it, from infographicdesignteam.com, “So, in the heart of the internet business craze, and fueled by his dreams of global success, Jeff Bezos launched the company, originally known as “Cadabra,” but changed to Amazon, when a customer thought the name was “Cadaver.” ("The History of Amazon.com - How They Got to Where They are Today", 2018). Choosing the name Amazon was very interesting, from infographicdesignteam.com as well, “Like the Amazon Forest, it is a virtual treasure trove. Like the Amazon River, it seems to be endless.” ("The History of Amazon.com - How They Got to Where They are Today", 2018). Amazon has become endless, from selling books to houseware, to furniture, there is truly nothing you really cannot find on Amazon. Amazon is a global marketplace and is considered one of the most valuable online brands worldwide. From Amazon.com, “Amazon has an ever-growing customer base and state-of-the- art international logistics capabilities. Leverage Amazon’s global scale to sell to hundreds of millions of new customers.” (Hyken, 2017). Amazon has 13 marketplaces, 175 plus fulfillment centers, 180 plus countries with loyal Amazon customers, and 30 plus product categories, information also found on Amazon.com. From Forbes.com, “Currently, there are approximately
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AMAZON 3 80 million Amazon Prime Members – that’s 64% of households in the U.S!” ("Reach international marketplaces with Amazon Global Selling - Amazon.com"). Mission Statement Amazon’s Mission Statement is: “Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” The mission statement can be found on their Facebook page. Customers are a part of the mission statement which is very important. They are explaining that being customer centric is very important to them. Their mission statement is already great, they use Earth rather than a specific area which means they want every single person to be their focus. The other part
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  • Fall '14
  • Customer relationship management, Jeff Bezos, Amazon River, Amazon Global Selling

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