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Running head: DEJA MARKETING PLAN1DEJA Marketing PlanDewayne JacksonWebster UniversityAuthor NoteDewayne Jackson, Department Procurement and Acquisition, Webster UniversityCorrespondence concerning this article should be addressed to Dewayne Jackson, Department of Procurement and Acquisition, Webster University, 470 East Lockwood AvenueSt. Louis, Missouri 63119.Contact: [email protected]
DEJA MARKETING PLAN2I.EXECUTIVE SUMMARYDEJA self-storage is a factitious storage facility company that I will be creating marketing plan for. This executive summary of DEJA will summarize the strategic plan will explain who we are and how to achieving our business goals. DEJA primarybusiness function is to provide affordable and conveniently located storage facilities to customers based on the regional needs. Our storage facility provided services include various sizes from small apartments to larger outdoor lots for boats, RV, and similar size property.This summary of DEJA self-storage will evaluate a SWOT analysis to identify thegreatest opportunities, and threats that we could possibly encounter. This will allow us to make strategic moves to maximize profits while reducing unnecessary risks. DEJA secondary business is real estate for the location we are acquiring also need to follow local real estate regulations, which could impact our SWOT analysis. Our Business to Consumer structure of service, products, and locations combination are the elements for DEJA Storage to gain the competitive advantage in the market.II.ENVIRONMENTAL ANALYSISA. The Marketing EnvironmentThe marketing environment is the measuring of external and internal factors that could impact a company’s revenue stream. Marketing environments for the self-storage environment usually consist of social, competitive, political, economy growth, and technology. Each of these areas varies depending on the season as to how much the market environment will be impacted. Overall they impact on the self-storage facility will remain consistent with minimal shifts in occupancy, price rate, and projected trends.1.Political / legal forces- Impact on the self-storage industry is the inflation rate, which would impact sales projections based on the real estate industry. Increased residential rents causing people to downsize also means a huge increasein the storage sizes. Customers losing their homes, due to foreclosures, bankruptcies, or other unfortunate circumstances are continuing to seek storage facilities to store their possessions. The real estates industry is the primary external factors that could affect the storage facility. This is due primarily
DEJA MARKETING PLAN3because storage facilities are primarily focused on real estates more then just a storage location (Vestal, 2017).