Running head: UNIT VIII MARKETING PLAN: PART II1Unit VIII – Marketing Plan: Part IIMBA 5501, Advanced MarketingByMinh Van Phan – Student ID 270740Submitted to Professor: Jon A. Crispin, DBAMBA FacultyColumbia Southern University
UNIT VIII MARKETING PLAN: PART II2GREEN WORLD’s Current Situation SummaryGREEN WORLD has been uncovering its exhibiting mix strategies for practically two extended lengths of its underlying 3-year procedure for progress. The association item contributions have been for the most part invited, continued with advance and promising future profit are over want, in this way, the best organization of GREEN WORLD has searched for widespread business opportunities too, expand the association business scale and redesigns GREEN WORLD to an overall brand in the field of tourism and warmth organizations. A fundamental social event was then driven among the association's directorate and its best managers regarding the point. The head of advancing, head of back and accounting and their staffs are doled out to work out a detail 5-year overall technique for progress, including, "potential overall shots" and the, "budgetary examination" and moreover "quantifiable" goals for promoting plan controls (Columbia Southern University, n.d.). According to international tourism organizations, Vietnam is currently ranked as the safest destination in the region and has a great potential for tourism. But are these factors sufficient to bring the Vietnamese cruise ship up? The answer may be insufficient.
UNIT VIII MARKETING PLAN: PART II3So what do we need to do, especially when the concept of "natural fire incense" is only partially worth, offset is the marketing activity. In order to advertise, tourism marketing becomes a professional, focused, appropriate and limited activity, in addition to developing a specific marketing strategy. Support and contribution of enterprises.However, in reality, the response of enterprises cannot be made only when there are tourism events but due to their active awareness at all times, they can help the tourism industry inVietnam. Miss the opportunity, keep up the progress of international integration.In order to find comparative advantages in tourism, thereby creating the basis, factors for businesses to operate the general marketing strategy for the industry, as well as find a "common expression" for tourism. Besides the achievements and development opportunities, Vietnam's tourism also reveals weaknesses and difficulties to overcome. While the market share of visitors to Vietnam by air does not occupy 70%, but Vietnam is only the last destination, not the transit point, is the gateway to the region. Infrastructure for tourism is poor.Quality of travel services is still a problem. Travel products in general are not very competitive ... But the promotion of Vietnam destination is at a very favorable time. Vietnam brand is being confirmed and increasingly polished, enhanced. Vietnam is emerging as an attractive, safe destination in the region.