ExamName___________________________________MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the quest1)An advertising agency that is set up, owned, and operated by the advertiser is called a(n):1)A)full-service agencyB)in-house agencyC)centralized systemD)client management firmAnswer:BTopic: 02-02 Advertising Agency Decision2)A major reason for a client using a(n) ________ is to reduce advertising and promotioncosts.2)Topic: 02-02 Advertising Agency Decision3)Companies who use a combination of in-house and outside agencies tend to use theexternal firms mostly for:3)Topic: 02-02 Advertising Agency Decision4)A major reason why some companies choose to use an in-house agency is to:4)Topic: 02-02 Advertising Agency Decision5)Lack of sufficient internal expertise and personnel growing stale while working on thesame product might be reasons why a company might move away from:5)A)a brand marketing systemB)the use of creative boutiquesC)the use of full-service advertising agenciesD)an in-house agencyAnswer:DTopic: 02-02 Advertising Agency Decision1
6)Joe Fresh moved its creativity in-house from an agency in order to:6)Topic: 02-02 Advertising Agency Decision7)Target's internal creative department handles the design of each of these elementsEXCEPT:7)Topic: 02-02 Advertising Agency Decision8)Which of the following is assigned to Target's outside agencies?8)Topic: 02-02 Advertising Agency Decision9)Which of the following statements explains why an organization would want to use anoutside advertising agency?9)A)An outside advertising agency has more knowledge of the brand's identity and itsprevious promotional activities.B)An outside advertising agency provides the client with the services of highly skilledindividuals who are experts in a number of areas including creative, media, andresearch.C)An outside advertising agency saves money for the client.D)An outside advertising agency helps the client gain more prestige and a betterimage.Answer:BTopic: 02-02 Advertising Agency Decision
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- Spring '13