MKTG 4280 Ch 5 Lecture Notes.docx - MKTG 4280 Chapter 5...

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MKTG 4280: Chapter 5 Notes – “Culture, Management Style, and Business Systems”Vocabulary:Culture Imperative - a business custom (as in a foreign country) that must be recognized and accommodated. Culture Elective- a business custom (as in a foreign country) to which adaptation is helpful but not necessary.Culture Exclusive - a business custom (as in a foreign country) in which an outside must NOT participate.Silent Languages- Term used by Edward T. Hall for the non-spoken and symbolic meanings of time, space, things, friendships, and agreements, and how they vary across cultures. (Hall’s “Silent Language of Business”)Monochromic Time (M-time)- Describing a view of time, typical of most North Americans, Swiss,German, and Scandinavians, as something that is linear and can be saved, wasted, spend, and lost. M-time cultures tend to concentrate on one thing at a time and value promptness. Polychromic Time (P-time) – A view of time, as held in “high context” cultures, in which the completion of a human transaction is more important than holding to schedules. Characterized

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