CAS 175 Midterm Study Guide.docx - CAS 175 Midterm Study...

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CAS 175 Midterm Study GuidePropaganda/Persuasion Propaganda: “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the intent of the propagandist” (P&P, 7).Large target audience-To disseminate or promote particular ideasPersuasion: “A reciprocal process in which both parties are dependent on one another” (P&P, 38) one-to-one/personal1622: Sacra Congregatio de Propaganda FidePropaganda lost “neutrality” = one sided, manipulative.White/black/gray propaganda White: Known source, Truthful information,*MUST have both qualitiesGray: In between white and blackBlack: Concealed or inaccurate source, Spreads lies/fabrications/deceptionsAgitative/integrative propaganda Agitative: Rouses audience to particular endsIntegrative: Attempts to render an audience passive, accepting, non-challengingJowett & O’Donnell’s 10 Steps:
1.Ideology and purpose of the propaganda campaign?
2.Context in which the propaganda occurs?
3.Who is/are the propagandists?Individual or institutional?Who has the most to gain?Whose ideology is represented?Could apparent source be a “front” for the real source?4.Structure of the propaganda organization?Is there strong, centralized leadership?Are there charismatic leaders?What are the group’s resources?How do people become “members”?Is there a distinctive organizational culture?5.Target audience(s)?
Does the propaganda target a mass audienceAre there multiple target audiences?What interest groups or opinion leaders are targeted?Are there both sympathetic and hostile audiences?6.Media utilization strategies/techniques?What different media are used?What are those different media used for?What are the strengthen/weaknesses of those various media?What verbal/visual/aural messages are communicated by various media?How is the flow of information controlled?7.Special techniques used to maximize effect of the propaganda??
Visual symbolsLanguage useMusicArousal of emotions8.How did audiences react to various techniques?

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