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Business-terms.xlsx - Chapter 1 Welcome to the world of...

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4 marketing34consumer5 marketing mix37product6 promotionplace38priceexchange7 consumer goods39services40B2B marketingindustrial goods41e-commercenot-for-profit organzations = NGOs(Nongovermental organizations8 markting conceptneedwant9 benefitdemandmarket42marketplacevirtual goodsrentrepreneurscollaborative consumption4310 utilitystakeholders11 the production era - production orientationthe sales era - selling orietation13 the relationship era - consumer orienationtotal quality management (TQM)instarpreneurtriple-bottom-line orientation:(financial-social-environmental)14 societal marketing concept44sustainability15 return on investment (ROI)attention economy16 value proposition17 brandfestslifetime value of a customer46distinvtive competency18 marketing scorecards47metricsdifferential benefitChapter 1(Welcome to the world of Marketing)four P's chart:product, price, promotion, place
value chain21 amafessionalsconsumer-generated content48social mediasocial networking platformsweb 2.022 folksonomy49wisdom of crowds50crowdsourcing51open-source model23 consumer addiction25 marketing planmass marketmarket segmenttarget marketmarket position525354555859606263
world trade731... business planning chart96go global (4 steps)business plangeneral agreement on tariffs and trade (GATT)marketing plan1) strategic planning(missio, busn objecives97protectionism74 strategic business units (SBUs)import quotas2) functional planning(detailed plan for strategieembargo3) operational planning(day-to-day activities)tariffs98economic communities = NAFTA, EU, ASEAN, CACM..)7599sfunctionalinternal environmentforex exchange rate = forex rateexternal environmenteconomic infrastructure76101level of economic development77standard of living78 portfolio analysisleast developed country (LDC)BCG growth-market share matrix102developing countriesstarsbottom of the pyramid (BOP)cash cows103sachetquestion marksBRIC countriesdogs104developed countries79group of 8 (G8)80 market development, penetration strategies105buiness cycleproduct development, penetration strategies2) the competive environmentdiversification stratagiescompetitive intellegence (CI)81market planing steps (chart)106microenvironment:83 control the marketing plandiscretionary income84 return on marketing investmentsproduct competition85 action plans107brand competitionoperational plansmacroenvironment:monopoly108oligopolymonopolistic competitionperfect competition3) the technological environment:110RFID (radio frequency identification)patent4) political and legal environment111american laws (list)nationalization112expropriaton113local content ruleshuman rights114us generalized system of prefrences (GSP)Chapter 2(Global Ethical, and Sustainable Marketing)Chapter 3(Stratigic Market Planning)world trade organization (WTO)replaced GATT2... strategic planningsteps chartstep 1:(define mission) mission statementmarketing environment(1)charttheeconomic environment): step 2: (eval. intern+est environm.) situation

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