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GBA 4901. Using the example chart in the textbook for business models, illustrate and compare the value proposition for Airbnb, large hotels such as Marriott and Hilton and bed & breakfasts. In any business, customers gain value in what they are purchasing or investing in. The value of goods, services, or accommodations is what makes people spend their hard earn dollar on something. This is even true for the lodging experience. When it comes to large hotels such as the Marriott and the Hilton, the value that people want out their experience is a large nice building that has restaurants, spas, and a single or double room. This value could be for vacation, getting away, or even business trips. The value of a bed and breakfast is for someone who wants a cozy experience, most likely away from city or rural setting. A place they can enjoy fresh air, and a have a trip that has a connection to them or even a connection to history. I know someone who owns a bed and breakfast in Pennsylvania, and they have the motto of “where time doesn’t matter” so for people that just want to get away, they will find value in a bed and breakfast. When it comes to Airbnb the value proposition that people have is that they want a homey like feel, while they are on their travels. Also the people that use Airbnb find value in not having to own this apartment or home but rather lease or rent space for a small period of time.