Marketing Presentation.pptx - Orbelus Wine Pauline Hambach...

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Orbelus Wine Pauline Hambach, Jordane Binns, Max Michel, Lukas Dietz, Tatjana Gehrold, Hugo Kramer
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Introduction Orbelus is a small Bulgarian EU certified organic wine producer Orbelus is interested in exporting its premium dry red wine Prima and its premium white wine Orelek to the Netherlands We developed a preliminary Marketing plan for entering the Dutch market
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Outline 1. Target Market Definition 2. Competitive Analysis 3. Distribution Strategy 4. Product Strategy 5. Pricing Strategy 6. Promotional Strategy 7. Conclusion & Recommendations
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Target Market Definition a. Market Segment Description: Geographic segmentation Northern Europe Demographic segmentation 30-40 years old, mostly female, no children, medium to high middle class, higher education level Psychographic segmentation Environmentally conscious, healthy lifestyle, good work – life balance, modern lifestyle Behavioral segmentation Online shopping, well – considered buys
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Target Market Definition a. Positioning i. High quality, medium (Orbelus Orelek) to high (Orbeus Primera) price, foreign consumer culutre postioning
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  • Spring '18
  • Eric Voerman
  • Marketing, Psychographic, Orbelus Wine

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